Gigi Goode and Naomi Smalls Land a Makeup Deal on Social Media

Naomi Smalls and Gigi Goode for Shiseido.

It looks like the two also have signed to a modeling agency.

Mikelle Street

Mikelle is the former editorial director of digital for PrideMedia, guiding digital editorial and social across Out, The Advocate, Pride.com, Out Traveler, and Plus. After starting as a freelancer for Out in 2013, he joined the staff as Senior Editor working across print and digital in 2018. In early 2021 he became Out's digital director, marking a pivot to content that centered queer and trans stories and figures, exclusively. In September 2021, he was promoted to editorial director of PrideMedia. He has written cover stories on Ricky Martin, Miss Fame, Nyle DiMarco, Jeremy O. Harris, Law Roach, and Symone.

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Mikelle Street

November 12 2020 10:31 AM EST

November 16 2020 6:28 AM EST

MikelleStreet

One small step for man, one big step for drag performers.

RuPaul's Drag Race stars might not be able to go on massive tours right now to rake in the coin, but that's not their only avenue these days. While some are putting on digital shows, others are diversifying income streams by exploring their careers as models. The latest: Gigi Goode and Naomi Smalls.

In news that we seem to have missed, both performers have apparently signed with One Management for their representation as models. A little dive on One's Instagram account shows they've been posting about both performers since September. They've also posted the Brazilian drag performer Pabllo Vittar. All three appear on One's website (Editor's note: One confirms they signed Goode in March, Naomi in July, and Vittar in 2019.) But now, Goode and Smalls are rolling out a Shiseido social media partnership.

See on Instagram

The project seems to be built around the brand's Synchro Self Refreshing Foundation and Kajai Ink Artist Shadow Liner and as of now only appears on the performers' massively followed Instagram accounts, and is likely a social media exclusive. As drag performers fronting campaigns in the fashion and beauty industries, they follow in the footsteps of those like RuPaul, Miss Fame, Milk, Aquaria, Violet Chachki, Nina West, and more.

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Don't be mistaken though, they still are very much living to perform. Smalls currently has her digital solo show THE SMALLS WORLD SHOW. With two parts, the show is available to stream until November 20. THE SMALLS WORLD SHOW 1.0 explored how family played an impactful role in shaping Smalls as we know her while SHOW 2.0 is "about taking time to get away, buffer, and process the current emotions that have been weighing on my shoulders but not on Earth," the performer said in a release. Tickets are still available.