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Ariana Grande Released Her New Music Video with Closed Captioning
The singer was criticized for not making “thank u, next” accessible for people with hearing loss.
This Friday, Ariana Grande proved just how much of a baller she is in her new single and music video, "7 Rings," relishing in all of her favorite things ("breakfast at Tiffany's and bottles of bubbles / Girls with tattoos who like getting in trouble / Lashes and diamonds, ATM machines"). She also proved that she knows how to take criticism and actually learn from it, as the music video debuted with closed captions available.
After Grande's "thank u, next" video debuted in December, model Nyle DiMarco asked Grande via Twitter to request that Vevo make the video available with closed captioning for the "466 million people with hearing loss" who would like to watch it.
"Deaf here and we do enjoy your music," he tweeted at Grande. He also independently called out Vevo on the fact that they "earn more than 650 mill per year and can't even add captions to" the biggest music video debut in the platform's history.
"Captioning enhances the viewing experience," DiMarco told Out at the time. "It should be a standard part of any filmed media, and not as an afterthought, but as a part of the ultimate golden standard of universal design." He also explained that closed captioning isn't even that expensive -- he gathers it's around one dollar per video, something we now know Grande can afford, even if Vevo couldn't.
So when "7 Rings" debuted in the early hours of Friday morning with the lyrics available to read on screen, DiMarco was understandably pleased that the artist had taken notice of the criticism.
You want it? She's got it.
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